The Food Guide - UK's #1 Food Business Start-Up Expert.


"The Food Guide - helping and guiding your food business to growth."

Hi, I’m Claire Brumby – Award Winning Entrepreneur, Mentor, Coach, Consultant and Best Selling Author of The Winning Mix: Launch and Grow your Food Business without Selling your Soul.

I am fuelled through a real passion to help, teach and mentor.  As a result guide and coach entrepreneurs because I know how difficult it can sometimes be in your food business.

I use first-hand knowledge and experience gained through founding my own multi award winning premium snacking brand; Scrubbys Crisps into a fiercely competitive sector of the food industry.  I took this from conception through to multiple and high-profile listings, nationally and internationally (I am proud to say they are now sold in 21 countries) therefore I understand your journey.

I have walked my talk: I (and my clients) believe through having been on your exact journey (starting on a market stall) I am best placed to help you achieve growth and greatness for you brand.

Consequently, I have a simple mission…to help your business and brand grow and thrive profitability.

This is achieved through sharing the wealth of expertise, knowledge and contacts gained over 25 years.

For both established or emerging business; I have the skills, resources, understanding and know how to help and assist.

I want you to be successful, happy, and as a result fulfilling your food business dreams.

I am a proud mum to my 3 children, a Virgin Start-Up Mentor, a judge for: The Quality Food Awards, Nourish Food Awards and The Great Taste Awards, and regularly write and deliver seminars, workshops and masterclasses for clients including Nottingham Trent University, and London Metropolitan & South Bank Universities on subjects including; building a brand, launching a food business, routes to market, innovation, pitching to buyers and much more.

I was thrilled to be nominated in The National Mentoring awards by some of my food clients for the mentoring I do with them, and equally thrilled too, to be a finalist in the Specialist Category in The Business Book Awards with The Winning Mix: Launch and grow your food business without selling your soul.

I have appeared on national TV and radio stations sharing my business insights, and have been featured in Forbes and other publications, oh…and I swam The English Channel in a relay team in June 2018!











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Your kind words...

You have been amazing in keeping me on the straight and narrow with all the production challenges and decisions to be made.

I don’t know how I would have managed to navigate it all (or remained sane)

Having your belief, logic, intuition & encouragement to hand have been invaluable, and I am sure I feel much stronger than I would have as a result

Sameena , The Art of Curry